21 February 2016

If you are a small firm or a sole trader, you could be forgiven for thinking that branding is not for you. "Big names spend money on branding, small companies just get on with the job" is a typical response when small businesses are asked about their brand activities. But this perception is wrong, as Rachel Miller writes

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20 February 2016

When you're just starting out in you design career, everything can seem like a struggle. You can ease the pain by having the right drawing tools and learning from inspiring design portfolios, but even so there's bound to come a time when you find yourself asking whether it's all worth it.

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19 February 2016

Aman is a collection of resorts, hotels and luxury residencies that offer access to a wide variety of remote and urban destinations. Its first resort, Amanpuri, was opened in Thailand in 1988. Since then it has expanded across the world, seeking out transformative experiences and awe-inspiring locations throughout Asia, Indonesia, China, Japan, the Americas, North Africa, Europe and the Mediterranean.

Inspired by the earliest forms of alphabets and mark-making, London based graphic design studio Construct developed a new brand identity for Aman that would reflect its values and the high quality of its experiences. This is expressed through custom typography, earthy colour palette, tactile material texture and high quality print finish that links press-pack, business cards and menus.

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18 February 2016

Your blog, like your website, is not for you. It's for your customers, so write for them. Ideally, your blog should aim to either solve a problem for your customers or provide fresh insights into your industry.

Plan your content

Lack of time and ideas are the most frequently cited reasons many small businesses cite for not having a blog. However, with a bit of planning, you can have enough ideas to keep your it running for weeks or even, months ahead.

Your posts can be answers to the questions most frequently asked by your customers. For example, if you are a jeweller, you could write a blog post on what to look for when buying a diamond.

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18 February 2016

  1 : Increase Sales and Revenue Any professionally run business will...

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11 February 2016

Have you ever had difficulty making that sale? Or convincing someone that you are the real deal. By having a well structured website you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).

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10 February 2016

Rebranding can either be 'Evolutionary' or 'Revolutionary' but regardless of the process, the intention for rebranding is always the same: To differentiate the business or service in the minds of their target market.' 

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28 January 2016

My names Jake and i have been freelancing part-time for the past 2 years on and off whilst working full-time for my local design agency in Warwickshire #middleoftheuk

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19 October 2015

When the Center for Creative Leadership (CCL) decided to overhaul its brand...

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18 October 2015

A graduate of London’s Royal College of Art, Paul Wearing is a...

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16 October 2015

Strange as it may sound, some of the most important work we...

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14 October 2015

Matteo Bologna Matteo Bologna is the founder and principal of Mucca Design....

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14 October 2015

Heraclitus, the Greek philosopher, would have felt at home at the conference...

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13 October 2015

Recently had our painter decorator in to finally splash some colour into...

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11 October 2015

Contributed by Rosie Andrews of London-based MultiAdaptor.Quiqup With well over 100,000 orders...

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11 October 2015

“Free” is the most awesome price of all. “Free” gets you started...

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