SUCCESSFUL BRANDS GO WITH THE FLOW OF CHANGE

Heraclitus, the Greek philosopher, would have felt at home at the conference on Corporate Brand Reputation held in New York on June 9 and 10.

He was famous for his insistence on ever-present change in the universe. "No man ever steps in the same river twice,” was his memorable observation, which became synthesized into the philosophical bon mot – panta rhei, or “everything flows.”

Indeed, the common thread of the two-day event organized by the Conference Board was how companies of all sizes and across all industries are grappling and adapting with the increasingly dynamic requirements of the new liquid environment in which they need to perform to drive business performance.

Liquid is the word: to be effective in today’s world brands need to be like water – they need to flow as forces of innovation and business transformation and adapt swiftly to device preferences and satisfy the thirst of hyper-fragmented global audiences with relevant content, unique value and design.

So, how are companies adapting to the new environment?

First, they are adapting internally, challenging and changing the old organizational models.

Maggie Fox, SAP’s Global VP of Marketing, went to the heart of what is the new normal in one word: change. Sales organizations embedded into marketing (and vice versa); marketing controlling IT spending and becoming a hybrid in the process with in-depth expertise in business, technology, engineering and IT; omni channel brand experiences requiring new and unprecedented levels of interdepartmental integration; high-quality content flowing constantly through the omnichannel world becoming the currency of brand power; and of course, data – the empowering force that is transforming hardware into software.

Second, in a communications environment where high-quality content is the new brand currency, marketing and communications departments are evolving into brand newsrooms, often headed by an emerging new executive role: the Brand Editor In Chief.

The evolution, facilitated by the always-on, hyper connected society, is demanding a conversational, informal approach in order to spontaneously engage people and build sustainable brand interest.

Gone are the days of the marketing calendar: brands are now part of the organic content cycle, they are creatively inserted into trending conversations with timely precision, thoughtfulness and, yes, a bit of fun. This is a significant shift compared to the regimented and highly controlled corporate approaches of just a few years ago to communicate their value to the marketplace and engage with their customers.

Third, how do you measure brand power in this fluid world? The jury is still out on this topic, but as of right now, there seems to be a belief that measuring intent to buy is a very valuable and precise dimension through which one can assess the impact of investments in omnichannel brand experiences. One of the biggest challenges remains turning social media data into business and operational intelligence due to the successful integration of structured and unstructured data.

And last, it is a fundamental truth that companies will be able to change only if their people are engaged with energy, clarity and a sense of personal commitment. However, it appears they face an uphill battle here: according to a global survey disclosed by Mark Fernandes, Chief Leadership Officer at Luck Companies, a surprising 70% of the global workforce is disengaged.

What people value most deeply will move them powerfully in their work and life,” said Mark.

It’s true. When personal values align with company values, lives are more satisfactory lived and work output increases exponentially because the organization becomes an expression of people’s unique talents, ideals and beliefs. Powerful brands will always coincide with powerful cultures.

So, everything flows: for brands to remain viable and competitive in the new world, companies need to go with the flow or be swept away against the currents of change.


How to jog your creative mojo with paint #creative #design #inspiration #graphicdesign

Recently had our painter decorator in to finally splash some colour into our offices! I get to stare at a not so luminous lime green wall for the best part of 9 hours which surprisingly is quite nice!  

Only time will tell on how these colours affect my daily creative juices.

 

when you look at the psychology of colour and creative minds there's a lot to take in, paint has a massive effect on our mood whether it be at home or in the office, try staring at a red wall for 8 hours then have a nice conversation with someone.

if you're stuck in a creative mud puddle up to your neck and can't see how you lost it, change your view.

 


Quiqup Branding Re-imagined for the Future

Contributed by Rosie Andrews of London-based MultiAdaptor.Quiqup

With well over 100,000 orders fulfilled, and millions of pounds of investment raised just one year into trading, Quiqup is a major force in the rapidly growing on-demand delivery market.

Whether it’s delivering dishes from your favourite restaurant (that doesn’t do takeaway); picking-up and dropping-off a last-minute gift for a special occasion; or running an essential errand you don’t have time to do yourself — Quiqup delivers.

 

Colour and imagery — bringing the freshness

In a market flooded with red brands, we clearly differentiated Quiqup with a super fresh bright green — setting an energetic tone that reflects the fresh-from-the-kitchen and fresh-out-the-box promise of the on-demand delivery experience.

 

The big idea — Forever flexible

A truly flexible brand was required to reflect a truly flexible service. Unlocking and liberating the ‘loop’ in the Quiqup Q, we developed a framework to consistently communicate this quality, that is infinitely adaptable but instantly identifiable.

Ambition — Reshaping the way the world sees delivery

Quiqup are at the forefront of an exciting new market that transforms the established business models of delivery, courier, and even concierge services through technology.

Like the Uber of on-demand delivery, Quiqup brings benefits to their network of drivers and riders that deliver to customers; and to the bricks and mortar retailers — from the big to boutique and everything in-between — who are competing with the e-commerce giants that dominate consumer buying habits.

View more identity work on the MultiAdaptor website. Follow MultiAdaptor on Twitter


17 Free Online Tools to Help You Grow Your Blog to 1 Million Visitors

"Free" is the most awesome price of all. "Free" gets you started when you have nothing. "Free" took me from 0 to the first 1,000,000 visitors to my blog.

Related: 5 Tools For Entrepreneurs to Grow Their Online Presence in No Time

"Free" is also the price that most people gravitate to when they are first starting out. But, the trouble is, most of those people also think that you have sign up for some big, expensive service once your audience numbers get serious.

Nope.

You don’t have any excuses, because free web services and products available today are so good that you can easily use them to build up your own blog to 1 million visitors. You can start today, from scratch, and use every single one of these every day along your journey. From idea creation, to producing, publishing and designing your content, to sharing, marketing and promoting your brand, you'll find these tools free and accessible. Here are the 17 best ones I myself used to grow my blog at iDoneThis:

1. Quora

At its most basic Quora is a Q&A site -- you go there, ask a question and get an answer. It offers a seemingly infinite array of knowledge. But, when you start using the site properly, and you're interacting with others, Quora blossoms into so much more.

Quora is a great place for content ideas. You can search for a topic, see what others are asking, and answering and then write it up, adding to the conversation. But there's more: Kevan Lee at Buffer recently set out all the ways you can use Quora to market yourself for your business. Quora helps you establish yourself as a leader in your area, if you use it right. If you have a product, you can use the site to get feedback from users and to generate new feature ideas.

2. Feedly

Feedly is the best blog reader around. You have to be reading a lot of other blogs if you want yours to stand out. Once you start reading the top blogs from key influencers, you will learn the right style that drives traffic, and what sets top blogs apart from the rest.

When Google Reader shut its door a couple of years ago, almost everyone flocked to the then-new Feedly app. You can sign up for blog feeds from the app, share your favorite posts, bookmark the ones you still have to read and read them, in Feedly's intuitive, magazine style.

3. Buzzosumo

BuzzSumo is an awesome tool,with one simple aim: It helps you find what articles people are sharing, and who is sharing them. From this simple start, you can gain a wealth of information: the best length, type and content for a POS. With the free account , you can only get limited information, but definitely enough to find out what works and what doesn't.

The site can also help you target the key influencers in your area of expertise. One of the reasons I love BuzzSumo is that data is at the heart of it. The folks behind the site recently analyzed all their data to find out what goes viral. They found that having just one key influencer share your post can increase your number of shares by over 30 percent. Just having three will double the number of times your post is shared.

4. Quip

There are a trillion word processing apps available, but Quip has my vote as the easiest and most intuitive app to use. It is by your words that you are going to live or die. So, write them in style.

What's unique about Quip is that it was designed, from the ground-up, to be a mobile-first word-processing app. Bret Taylor, the co-founder, says that, “Offline and online are no longer separate binary states.” Quip works as quickly as a local app, but everything is in the cloud. This particularly works well for companies like iDoneThis, where team members might be thousands of miles apart but working on the same post. With Quip, we can all edit documents as if they were on our local machines.

5. Hemingway

The Hemingway app is all about making your writing clearer and more accessible. For some people, writing flows naturally through their fingers; for the rest of us there is Hemingway. The app helps you avoid complicated, hard-to-read sentences, passive voice and adverbs. Hemingway is ideal for people who have to explain complicated ideas to a lay audience.

6. Trello

Trello is an organizational tool, letting you organize work via "boards" where different ideas, pitches, outlines, drafts and articles are in your publishing pipeline. Richard White, CEO of UserVoice, described Trello as “a very open-ended product.” Yep. When you first open Trello, it seems both simple and daunting. But what wins me over to Trello is that so much of the organization is left up to you -- there is no right way to use Trello, just your way.

7. WordPress

There are countless content management system (CMS) options, butWordPress is still the best. Once you have got your site up and running, you need a way to publish your stories. Somewhere like Tumblr is great for your own personal blog, but if you are looking to get north of a million visitors, then you need the type of platform WordPress provides.

On WordPress you can customize your site and add plugins for a ton of different needs, from SEO optimization to image presentation, from email forms to capture. Plus, other apps on this list, like SumoMe and Google Analytics, have one-click setup plugins to get you up and running immediately.

Related: 10 Affordable Tools to Help Online Entrepreneurs Succeed

8. Canva

Canva is a design service for people who can’t design. An image in a post will increase shares, and increased shares means more visitors. Ergo, you need images. So what happens if you are artistically-challenged? Welcome, Canva. Anyone can use it for anything: A sheriff even used the site to design a wanted poster. The site uses simple drag-and-drop principles to help you create art and design for your site, allowing you to choose from thousands of images, fonts and colors to get exactly what you need to illustrate your story.

9. Share As Image

Images are also the best way to share ideas on social media, and Share As Image lets you create amazing text-based images, helping you get more engagement and shares on Twitter, Facebook and Pinterest.

You can create quotes and daily inspiration messages, or just have a line from your latest blog post as a teaser. You can also take in information from images ten times faster than from text alone; and because visual processing is what our brains are designed for, sharing ideas as images immediately invokes a reaction in your audience.

10. Death to Stock Photo

Death To Stock Photo is what stock photo services should be like. A few years ago Wired published an article about stock photography, or laughing-stock photography as it should be called.

When the Wired article came, out Death To Stock quickly contacted the editors to say that not all stock services are bad. And they were right. Death To Stock Photo shows that you can have awesome image content for your site for free. As I said earlier, images increase shares, and having great images will definitely get your blog noticed more.

11. Typeform

Typeform helps you build contact forms and surveys, meaning you can interact with your audience and become a meaningful place for dialog.Tasked with surveying some of the top business leaders in the world, Mia Mabanta at Quartz turned to Typeform. She got a survey completion rate of 55 percent (which is awesome) and surveyed 940 top executives. She spent zero dollars doing this.

Her team chose Typeform because responders could easily navigate it whether they were on a desktop or mobile, and users could stay on the page throughout, rather than wait for the next page to load -- one of the main reasons people bug-out on a survey.

12. TinyLetter

TinyLetter is a super-simple app that lets you create and distribute email newsletters, which are a great way to get your ideas into everyone's inboxes each week.

Alexis Madrigal, deputy editor at The Atlantic, has grown his own newsletter to thousands and thousands of readers using this tool. TinyLetter let him get set up the moment he had the idea and distribute the newsletter to all his readers; it even lets people sign up straight from Twitter. The simplicity and ease of use of TinyLetter is why it is a great place to start building a following.

13. SumoMe

SumoMe is a suite of apps that lets people interact with your site better using share and social buttons. It also helps you build up an email list with popups, and can even tell you where people are clicking on your site. Noah Kagan, founder of SumoMe and AppSumo, and employee #30 at Facebook, built a massive email list of over a million emails for AppSumo, so he obviously knows what he is talking about.

SumoMe gives you an in-depth analysis of what works on your blog and what doesn't. It also integrates with other services' email lists so you can seamlessly build your email list to grab all your visitors.

14. Wisestam 

Wisestamp lets you link to your online presence automagically in your email signature, adding links to your social media, blog and latest posts.

A story illustrates its use: British Cycling used to be terrible. When Dave Brailsford took over as performance director in 2003, Britain’s best Olympics haul in cycling was still the one it had achieved in 1908. But since 2003, British cyclists have won 18 Olympic gold medals, 59 World Championships and -- though it hadn't ever won the Tour de France in the race's 112-year history -- British cyclists have won it three out of the last four years.

Brailsford puts this down to marginal gains: If you break every problem down to its components and improve each by just 1 percent, you will have a significant improvement when you put it all back together.

When I saw Wisestamp, it reminded me of this story. Most people won’t see their email signature as a way to gain traffic, but that is exactly how Wisestamp sees it. If you want to hit a million users, you have to look for every single marginal gain. Find all of Brailsford’s 1 percent improvements and add them up and they will eventually lead you to your million visitors.

15. Print Friendly and a PDF

Print Friendly is a Chrome extension that will transform your blog into a PDF, getting rid of all the extra crap and just leaving your audience with a well-formatted booklet of your posts. A great way to gain a following is to create an ebook that's a "content upgrade," in the form of a PDF that visitors can download and read offline -- in exchange for their email address. 

This is an awesome trick that Noah Kagan used to gain thousands of more subscribers from his guest posts. This might seem like an major extra hassle, but thanks to Print Friendly, it doesn't have to be. The strategy is particularly great if you have a long, detailed post that would work well as an ebook. You just need a couple of clicks with Print Friendly. 

16. Buffer

Buffer seems like a simple tool to manage your online social media presence. But, in the right hands it can be turned into a demon of analysis, allowing you to reach more people with your posts and tweets and optimize your content for social sharing.

Madhav Bhandari handles growth at Hubstaff, and is using Buffer to analyze the site's posts. Hubstaff has used Buffer to boost its social traffic by 350 percent, simply by analyzing what makes posts shareable and what doesn't. Once you start to analyze your posts at this level of depth, you will quickly realize what is worth the effort, and what is a waste.

17. Google Analytics

So, how do you know when you have hit that cool million? You need Google Analytics. In fact, you need it way before then. You should be checking out your visitor numbers from your very first post, analyzing what posts get the highest views and where those views are coming from. Then, you can start to tailor your operation around those ideas. Keep what works, and throw out the rest.

Google Analytics is the most extensive suite out there, and even the biggest sites are still using it. Google obviously knows its numbers, and if this is a major place your visitors are coming from, who better to tell you the good news?

Over to you

What do you use to grow your blog traffic? I'd love to hear about what you think the best free services and products out there are to grow your audience.


Copyright infringes are all too common, not cool to steal

This post is short and sweet to outline the fact that copyright, stealing and borrowing are all too common nowerdays that we're simply not taking the time to look at how things have been made and what sort of complexity goes into each vector you spend 2 minutes to download and slap into your mates flyer design.

someone, somewhere has taken time to create this particular vector from the stroke up, check out the Infograph below to see the final piece being dissected. 

Copyright to pixaroma.com see link below for download
Copyright to pixaroma.com see link below for download

Spread the love... Fanks

 

 


Everything you need to know about the Adobe Max Conference 2015

Every year's Adobe MAX conference marks the an obvious time to expect updates throughout Adobe's product lineup. So what's different this time? Mobile. Adobe has the monopoly in the area of creative applications for media editing, but for the first time in a while, it feels like they're competing with some unknown entity. This year's updates bring so many new features across the widest range of Adobe products ever that there's no doubt they're serious about their making customers happy with a huge concentration on mobile.

Adobe's inclusion of some pro-level features in these applications is perhaps the most exciting, as it points to their lack of shyness when in comes to including as many great product features into as many applications as possible. The best way to tackle all of this information is a summary of the highlights, here, and to then read the press releases you're most interested in, so those are included at the end of this post.

Adobe Update Highlights

Perhaps the most useful overall update lies within the integration of Adobe's apps. As a quick overview, CreativeSync now syncs Libraries with saved font styles, graphics, images, and color palettes across more apps and devices than ever. A quick on-stage demo showed how a team could create a yoga flyer in minutes across a two-person team (one on desktop, and one on mobile) that brought in from-scratch graphics, an Adobe Stock image, a new pattern matched to a color palette, and fonts and styles all synced through Libraries. Some assets were even created and refined by popping them between various mobile apps that were individually geared to best tackle their own tasks. The presentation in the Adobe MAX 2015 keynote made quite a powerful impact.

In addition to these broader updates, Lightroom Mobile goes free even for non-subscribers of CC while it gains Dehaze and an in-app camera. Lightroom Mobile also offers Targeted Adjustments, now, alongside new Color/B&W-specific editing options. Photos are finally organized by date on mobile. And images can be brought into the Adobe Premiere Clip app to create slideshow movies with your photography from Lightroom Mobile. Meanwhile, Lightroom CC/Desktop gains localized Dehaze, a new Import dialog which really hasn't been changed since its inception, and a touch-optimized UI (along with numerous other applications that have been optimized for touch input: every Adobe desktop app is now optimized for touch on Windows, and yes, it really is extremely well implemented). A quick added note: Camera Raw 9.2 is also available now with localized Dehaze, amongst a few other features and camera compatibility updates.

Adobe's mobile apps, ColorBrushShape, and Hue, have all seen their final updates as they have been streamlined and combined into one extremely powerful design app: Adobe Capture. Capture includes a built-in camera tool and that really is any designer's dream come true, bringing a single platform to handle virtually any element of a project by supporting any media in one place. Photoshop Mix now includes support for more than two layers, layer masks, nine of the most popular blend modes from Photoshop, and twice as many image adjustments, thanks in part to taking advantage of Apple's Metal framework for iOS.

If you would like to read more about adobe's new apps and desktop items, Click Here to read the full story


Channel 4 rebrands, with help from Jonathan Glazer and Neville Brody

 

Channel 4 has launched a refresh of its branding, centred around a bold new take on its classic logo. Featuring idents from Jonathan Glazer and two new fonts from Neville Brody, the new look is dynamic, playful and at times a little bit bonkers…

The new identity comes ten years after Channel 4’s last brand refresh, but while ten years is a long time in media, the broadcaster’s previous look – which included abstract idents where the 4 logo appeared out of landscapes – hadn’t necessarily grown tired and was still much loved by viewers. With this in mind, Chris Bovill and John Allison, head of the channel’s in-house creative agency 4Creative (which is behind the concept for the new identity, alongside creative agency DBLG), describe the challenge of rebranding as “one of the biggest, scariest briefs we’ve ever had”.

Wisely then, when there is so much love for Channel 4’s iconic style, the team decided to keep the classic 4 logo originally designed by Lambie Nairn, though it will no longer appear in its full form on TV. Instead the 4 has been broken down into its constituent parts, which will be used across all of Channel 4’s branding, from on-screen graphics menus, to the new typeface, to the channel’s idents.

 

You can read the full piece by clicking here


freestack

Free Resources and Tools for Designers

FreeStack

In the past 3 weeks, i laid down my mouse and pencils to create a website called FreeStack which in short is a collection of every free website, Free Resources, quote, advice and tutorial that has helped me get to an alright designer.

I decided to showcase all these links in a simple collection to make it easy for anyone to refer back to, get inspiration or simply browse for ways to make the design process easier. I'm lazy, I'll be honest, but being lazy has gotten me to find some of the most useful tools and resources I use on a daily basis to make life simpler, save time and most of all save dollar.

I see a lot of colleagues, friends and classmates helping others out by offering free icons or textures and photos that they've designed or taken and I love the fact they're giving back, giving a little something so the designers of the future to kickstart their career. I don't particularly have the patience to offer such means so this is my lazy handbook to designers, an online Bible if you were that anyone can use, share and submit to keep it present.

FreeStack is essentially a collection based site for top Free Resources, Tools, Advice, Mockups, Fonts, Stock Photography, Inspiration and techniques on how to better your Graphic Design skills and it's my gift to you.

Another Effing Free Resources Website!

I know what you're thinking... Another effing Stack, Collection/Free Resources site. I'm not going to sit here and tell you it's any different but we do pride ourselves on being just for Designers & Creatives with content and quality in mind.

Along with Resources to help with productivity and the standard chrome extensions that claim to change your life ( some do ) We've focussed more on aspects designers might be find useful like Help with Public Speaking, CV and Interview Tips, God-Like Designers to follow and ways to invoice and get paid your worth along with many more personal aspects that Freelance Designers will find helpful.
Shoutout to @Chipmunktheme for the Awesome theme and to everyone at PH who could make this Hunt possible today.

If we can just help or improve the work ethics, techniques or even mindset of just a handful of designers, then we've done what we've set out to do.

Stay Classy,

Freestack Free Resources


Praha Town

went to Prague.... Was awesome, check out all the sights I busted on my Instagram!